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World floorball summit - speakers

John Liljelund

John Liljelund, Secretary general, IFF

John has a vast experience in coaching for over 30 years in Floorball, coaching a number of different teams from juniors to National Teams. He holds a post graduate degree in Political science and has worked as a research assistant at the Helsinki university/Finnish Science Academy. He worked for 15 years in Modelling & Analytics the ACNielsen in different roles, among others as the Nordic Area Director M&A and left the company as the Nordic Marketing Director and a member of the Nordic Management team. Liljelund has worked as the IFF secretary general since 2005.

Peter Vesterbacka

Peter Vesterbacka, Founder, Finest Bay Area Development

Peter Vesterbacka is an entrepreneur from the Finest Bay Area at the Heart of Eurasia, Helsinki, Finland. Branded communities co-created and initiated by Peter include the HP Bazaar, Mobile Monday, Slush and Startup Sauna to name a few. He was the Mighty Eagle at Angry Birds for many years taking that brand to unprecedented heights. Peter is also currently adjunct professor of Innovation and Entrepreneurship at Tongji University, one of the leading universities in China. In 2011 Time Magazine named Peter one of the 100 most influential people on the planet. And last, but not least, Peter is a board member of the F-liiga, the leading floorball league.


Pekka Ilmivalta, Executive director, Finnish floorball federation

Pekka has been working for the Finnish Floorball Federation for just over a year. Before that he made his career in the Finnish national lottery and as an attorney-at-law. He also has a long background with Finnish ice hockey in various roles from a player to a president of an elite league club. Besides sports as business, sports law and ethical issues are close to Pekka´s heart.

Petteri Nykky

Petteri Nykky, Head coach of Finland men´s national team


David Jansso, Nationalteam Headcoach of Switzerland

A floorball coach, with coaching experience from the Swedish SSL (Pixbo Wallenstam) as well as the Swiss NLA (Floorball Köniz). Right now, I am the headcoach of the Swiss Men’s Nationalteam.


Sami Kalaja, Professor of Practice in Sport, EduFutura Jyväskylä

PhD Sami Kalaja is expert in motor skill learning. He is currently teaching motor skill acquisition both in the University of Jyväskylä and Lapland University of Applied Sciences. His coaching background is in gymnastics, where he used to be Finnish national team head coach.


Miikka Palvalin, Post-doctoral researcher, Tampere University

Miikka Palvalin is a researcher, working in the unit of Information and Knowledge Management at Tampere University. As another profession, Palvalin works as a coach in Classic, where his main responsibilities are on game analytics and player development. He also assists Finnish Floorball Federation in game analysis. Palvalin believes that better information, used in the right way, leads to better performance for teams and players.


Mikko Pohjola, Substitute Director of Sport & Education and Acting Principal, Eerikkilä Sport & Outdoor Resort

PhD (Health Science), M.Sc (Sport Science), M.Sc. (Engineering). Main focus of work in player development and knowledge development systems in floorball and football as well as management by knowledge in general.


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World Floorball Summit

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